- 閱讀理解A
題干：InthefirstyearorsoofWebbusiness，mostoftheactionhasrevolvedaroundeffortstotaptheconsumermarket.Morerecently，astheWebprovedtobemorethanafashion，companieshavestartedtobuyandsellproductsandserviceswithoneanother.Suchbusiness-to-businesssalesmakesensebecausebusinesspeopletypicallyknowwhatproductthey'relookingfor.Nonetheless，manycompaniesstillhesitatetousetheWebbecauseofdoubtsaboutitsreliability.“Businessesneedtofeeltheycantrustthepathwaybetweenthemandthesupplier,”sayssenioranalystBlaneErwinofForresterResearch.Somecompaniesarelimitingtheriskbyconductingonlinetransactionsonlywithestablishedbusinesspartnerswhoaregivenaccesstothecompany’sprivateintranet.AnothermajorshiftinthemodelforInternetcommerceconcernsthetechnologyavailableformarketing.Untilrecently,Internetmarketingactivitieshavefocusedonstrategiesto“pull”customersintosites.Inthepastyear,however,softwarecompanieshavedevelopedtoolsthatallowcompaniesto“push”informationdirectlyouttoconsumers,transmittingmarketingmessagesdirectlytotargetedcustomers.Mostnotably，thePointcastNetworkusesascreensavertodeliveracontinuallyupdatedstreamofnewsandadvertisementstosubscribers，computermonitors.Subscriberscancustomizetheinformationtheywanttoreceiveandproceeddirectlytoacompany’sWebsite.CompaniessuchasVirtualVineyardsarealreadystartingtousesimilartechnologiestopushmessagestocustomersaboutspecialsales,productofferings,orotherevents.ButpushtechnologyhasearnedthecontemptofmanyWebusers.Onlineculturethinkshighlyofthenotionthattheinformationflowingontothescreencomestherebyspecificrequest.Oncecommercialpromotionbeginstofillthescreenuninvited,thedistinctionbetweentheWebandtelevisionfades.That’saprospectthathorrifiesNetpurists.ButitishardlyinevitablethatcompaniesontheWebwillneedtoresorttopushstrategiestomakemoney.TheexamplesofVirtualVineyards,Amazon,com,andotherpioneersshowthataWebsitesellingtherightkindofproductswiththerightmixofinteractivity，hospitality，andsecuritywillattractonlinecustomers.Andthecostofcomputingpowercontinuestofreefall，whichisagoodsignforanyenterprisesettingupshopinsilicon.Peoplelookingback5or10yearsfromnowmaywellwonderwhysofewcompaniestooktheonlineplunge.
題目：Speaking of the online technology available for marketing, the author implies that_____. - A 、the technology is popular with many Web users
- B 、businesses have faith in the reliability of online transactions
- C 、there is a radical change in strategy
- D 、it is accessible limitedly to established partners
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參考答案【正確答案：C】
推理題。根據(jù)關(guān)鍵詞online technology available for marketing可以定位到第三段第一句：網(wǎng)絡(luò)商業(yè)模式的另一個(gè)重大變化是營(yíng)銷策略的變化。接著該段其他部分詳細(xì)介紹了網(wǎng)上的營(yíng)銷策略從“推”到“拉”的變化。C選項(xiàng)是對(duì)整個(gè)段落的概括, 因此為正確答案。
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- A 、mood
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- C 、manner
- D 、vision
- 2 【單選題】Computer technology will( )a revolution in business administration.
- A 、bring around
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- 8 【閱讀理解A】 According to Caroyln Freeman of Revelation Marketing, （）.
- A 、the old stick with products they learned to love in their youth
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- 9 【閱讀理解A】Generally speaking, people（）.
- A 、feel poor if they have less than many others
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- C 、tend to equate being happy with their feeling relatively rich
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- 10 【閱讀理解A】Computer technology is helpful for preserving minority languages in that it_____.
- A 、makes learning a global language unnecessary
- B 、facilitates the learning and using of those languages
- C 、raises public awareness of saving those languages
- D 、makes it easier for linguists to study those languages
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- （16）
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- （18）
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