- 閱讀理解A
題干：Whatwouldyoudowith$590m?ThisisnowaquestionforGloriaMackenzie,an84-year-oldwidowwhorecentlyemergedfromhersmall,tin-roofedhouseinFloridatocollectthebiggestundividedlotteryjackpotinhistory.Ifshehopeshernew-foundfortunewillyieldlastingfeelingsoffulfillment,shecoulddoworsethantoreadHappyMoneybyElizabethDumnandMichaelNorton.Thesetwoacademicsuseanarrayofbehavioralresearchtoshowthatthemostrewardingwaystospendmoneycanbecounterintuitive.Fantasiesofgreatwealthofteninvolvevisionsoffancycarsandextravaganthomes.Yetsatisfactionwiththesematerialpurchaseswearsofffairlyquickly.Whatwasonceexcitingandnewbecomesold-hat;regretcreepsin.“Itisfarbettertospendmoneyonexperiences,”sayMs.DumnandMr.Norton,“l(fā)ikeinterestingtrips,uniquemealsorevengoingtothecinema.”Thesepurchasesoftenbecomemorevaluablewithtime—asstoriesormemories—particularlyiftheyinvolvefeelingmoreconnectedtoothers.Thisslimvolumeispackedwithtipstohelpwageslavesaswellaslotterywinnersgetthemost"happinessbangforyourbuck".Itseemsmostpeoplewouldbebetteroffiftheycouldshortentheircommutestowork,spendmoretimewithfriendsandfamilyandlessofitwatchingtelevision(somethingtheaverageAmericanspendsawhoppingtwomonthsayeardoing,andishardlyjollierforit).Buyinggiftsorgivingtocharityisoftenmorepleasurablethanpurchasingthingsforoneself,andluxuriesaremostenjoyablewhentheyareconsumedsparingly.ThisisapparentlythereasonMacDonald'srestrictstheavailabilityofitspopularMcRib—amarketingtrickthathasturnedtheporksandwichintoanobjectofobsession.ReadersofHappyMoneyareclearlyaprivilegedlot,anxiousaboutfulfillment,nothunger.Moneymaynotquitebuyhappiness,butpeopleinwealthiercountriesaregenerallyhappierthanthoseinpoorones.Yetthelinkbetweenfeelinggoodandspendingmoneyonotherscanbeseenamongrichandpoorpeoplearoundtheworld,andscarcityenhancesthepleasureofmostthingsformostpeople.Noteveryonewillagreewiththeauthors’policyideas,whichrangefrommandatingmoreholidaytimetoreducingtaxincentivesforAmericanhomebuyers.Butmostpeoplewillcomeawayfromthisbookbelievingitwasmoneywellspent.
題目： McRib is mentioned in Paragraph 3 to show that （）. - A 、consumers are sometimes irrational
- B 、popularity usually comes after quality
- C 、marketing tricks are often effective
- D 、rarity generally increases pleasure
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參考答案【正確答案：D】
文章第三段提到MacRib這個(gè)例子來證明"luxuries are most enjoyable when they are consumed sparingly"（有節(jié)制地消費(fèi)奢侈品最令人愉悅），D選項(xiàng)“稀缺性會(huì)增加愉悅度”符合題意。
A“消費(fèi)者是不理性的”、B“質(zhì)量帶來流行性”在文中沒有體現(xiàn)，文中雖然提及市場(chǎng)策略，但是是為了說明稀缺性增加愉悅度，并不是旨在說明市場(chǎng)策略的有效性。因而D選項(xiàng)不正確。
您可能感興趣的試題- 1 【單選題】"Do you like these shoes, Madam?""No, show me( )."
- A 、another
- B 、some others
- C 、other one
- D 、different ones
- 2 【閱讀理解A】 The three Ds mentioned in the last paragraph are（）.
- A 、auction houses' favorites
- B 、contemporary trends
- C 、factors promoting artwork circulation
- D 、styles representing Impressionists
- 3 【閱讀理解A】 As mentioned in Paragraph 4, a key question unanswered about homework is whether（）.
- A 、 it should be eliminated
- B 、it counts much in schooling
- C 、it places extra burdens on teachers
- D 、 it is important for grades
- 4 【閱讀理解A】 Radesky’s cites the “still face experiment” to show that（）.
- A 、it is easy for children to get used to blank expressions
- B 、verbal expressions are unnecessary for emotional exchange
- C 、children are insensitive to changes in their parents’ mood
- D 、parents need to respond to children’s emotional needs
- 5 【閱讀理解A】 The oppressive ideology mentioned by Tronick requires parents to（）.
- A 、protect kids from exposure to wild fantasies
- B 、teach their kids at least 30,000 words a year
- C 、ensure constant interaction with their children
- D 、remain concerned about kid’s use of screens
- 6 【閱讀理解A】 Homer's epics mentioned in Paragraph 1 exemplify the fact that（）.
- A 、the present is varying too fast to be caught up easily
- B 、the future may be so indefinite as to be unpredictable
- C 、the past can help to shape a consensus in the present
- D 、the present determines social moralities for later generations
- 7 【閱讀理解A】Gramley’s remarks are mentioned to indicate that（）.
- A 、Greenspan didn’t rule out the possibility of a future rate reduction
- B 、Greenspan’s monetary policy may turn out to be a failure
- C 、Greenspan’s refusal to cut rates now was justified
- D 、Greenspan will definitely cut the rates before Nov. 6
- 8 【閱讀理解A】The author quotes Eppendorf to show that_____.
- A 、some modern women prefer a life of individual freedom
- B 、the family is no longer the basic unit of society in present-day Europe
- C 、some professional people have too much work to do to feel lonely
- D 、most Europeans conceive living a single life as unacceptable
- 9 【閱讀理解A】Which of the following statements is NOT mentioned in the passage?
- A 、Radical reforms are essential for the increase of productivity.
- B 、New ways of organizing workplaces may help to increase productivity.
- C 、The reduction of costs is not a sure way to gain long-term profitability.
- D 、The consultants are a bunch of good-for-nothings.
- 10 【閱讀理解A】Donovan's story is mentioned in the text to_____.
- A 、introduce the topic of online spying
- B 、show how he fought for the US
- C 、give an episode of the information war
- D 、honor his unique services to the CIA
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