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    題干:Whatwouldmakeasmokermorelikelytoquit,abigrewardforsucceedingoralittlepenaltyforfailing?ThatiswhatresearcherswantedtoknowwhentheyassignedalargegroupofCVSemployees(CVSCaremarkisthecountry'slargestdrugstorechainbysales),theirrelativesandfriendstodifferentsmokingcessationprograms."Addingabitofastickwasmuchbetterthanapurecarrot.Theselargeemployersarespendinganaverageof$800to$900peremployeeperyear,butinwaysthatareoftenblindtonormalhumanpsychology"saidDr.ScottHalpern,wholedthestudy.Thetrialwasintendedtochangethat.Researchersrandomlyassignedtheparticipantstoanumberofprogramoptionsandletthemdecidewhethertheywantedtoparticipate.Thepenaltyprogramrequiredparticipantstodeposit$150;sixmonthslater,thosewhohadquitsmokingwouldgetthedepositback,alongwitha$650reward.Intherewardonlyprogram,participantsweresimplyofferedan$800paymentiftheystavedoffcigarettesforsixmonths.Thetrial,whichwasdescribedinTheNewEnglandJournalofMedicineonWednesday,wasthelargestyettotestwhetherofferingpeoplefinancialincentivescouldleadtobetterhealth.Researchersfoundthatofferingincentiveswasfarmoreeffectiveingettingpeopletostopsmokingthanthetraditionalapproachofgivingfreesmokingcessationhelp,suchascounselingornicotinereplacementtherapylikegum,medicationorpatches.Buttheyalsofoundthatrequiringa$150depositthatwouldbelostifthepersonfailedtostayoffcigarettesforsixmonthsnearlydoubledthechancesofsuccess.“Thisisanoriginalsetoffindings,”saidCassR.Sunstein,aHarvardlawprofessorwhohelpeddevelopsomeinfluentialideasinthefieldofbehavioraleconomics,notablythatifthesocialenvironmentcanbechanged--forexample,bypostingsimplewarnings--peoplecanbenudgedintobetterbehavior."Theycouldbeappliedtomanyhealthissues,likealcoholism,orwheneverpeoplefaceseriousself-controlproblems."Overall,successeludedmostofthestudyparticipants.Morethan80percentofsmokersinthemostpopularpurerewardsgroupwerestillsmokingattheendofthestudy.Evenso,researcherssay,theirsuccessratewasfargreaterthanforthosewhogotthetraditionaltreatment.SmokingisthelargestcauseofpreventabledeathintheUnitedStates.Diseaseslinkedtoitkillmorethan480,000Americansayear.Andevenasmalldeclinecouldhaveabighealtheffect.
    題目:According to Cass R. Sunstein, the findings of study can be used in the following fields EXCEPT the field of ( ).
  • A 、warnings
  • B 、alcoholism
  • C 、health problems
  • D 、self-control issues

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【正確答案:A】

根據(jù)題干關(guān)鍵詞Cass R. Sunstein定位到第四段。由該段最后一句“這些發(fā)現(xiàn)可以應(yīng)用到很多健康問題方面,如酗酒,或是人面臨嚴(yán)重自我控制問題的時候”可知,B項“酗酒”屬于C項“健康問題”,而C項和D項“自我控制問題”都屬于這些發(fā)現(xiàn)的應(yīng)用領(lǐng)域。A項“警告”與文章中的應(yīng)用領(lǐng)域無關(guān),符合題干,故A項為正確答案。

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