- 閱讀理解A
題干：Nameshavegainedincreasingimportanceinthecompetitiveworldofhighereducation.Ascollegesstriveformarketshare,theyarelookingfornamesthatprojecttheimagetheywantorreflectthechangestheyhopetomake.TrentonStateCollege,forexample,becametheCollegeofNewJerseynineyearsagowhenitbeganraisingadmissionsstandardsandappealingtostudentsfromthroughoutthestate.“AllIhearinhighereducationis,brand，brand,brand，”saidTimWesterbeck,whospecializesinbrandingandismanagingdirectorofLipmanHearne,amarketingfirmbasedinChicagothatworkswithuniversitiesandothernonprofitorganizations.“Therehasbeenaseachangeoverthelast10years.Marketingusedtobealmostadirtywordinhighereducation.”Notalleffortsatnamechangesaresuccessful,ofcourse.In1997,theNewSchoolforSocialResearchbecameNewSchoolUniversitytoreflectitsgrowthintoacollectionofeightcolleges,offeringalistofmajorsthatincludespsychology，music，urbanstudiesandmanagement.ButNewYorkerscontinuedtocallittheNewSchool.Now，afterspendinganundisclosedsumonanonlinesurveyandamarketingconsultant’screationof“namingstructures”“brandarchitecture”and“identitysystems,”theuniversityhascomeupwithanewname：theNewSchool.BeginningMonday,itwilladoptnewlogos(標(biāo)識(shí)）,banners,businesscardsandevennewnamesfortheindividualcolleges,alltoincludethewords”theNewSchool.”Changesinnamesgenerallyrevealsignificantshiftsinhowacollegewantstobeperceived.InalteringitsnamefromCalState,Hayward,toCalState，EastBay，theuniversityhopedtoprojectitsexpandingroleintwomostlysuburbancountrieseastofSanFrancisco.TheUniversityofSouthernColorado,astateinstitution,becameColoradoStateUniversityatPueblotwoyearsago,hopingtohighlightmanyinternalchanges,includingofferingmoregraduateprogramsandsettinghigheradmissionsstandards.BeaverCollegeturneditselfintoArcadiaUniversityin2001forseveralreasons：tobreaktheconnectionwithitspastasawomen'scollege,topromoteitsgrowthintoafull-fledged(完全成熟的)universityandofficialsacknowledged，toeliminatesomejokesaboutthecollege’soldnameonlate-nighttelevisionand”morningzoo”radioshows.Manycollegeofficialssaidchanginganameandimagecouldproducesubstantialresults.AtArcadia,inadditiontotheriseinapplications，theaveragestudent’stestscorehasincreasedby60points,JuliRoebeck,anArcadiaspokeswoman,said.
題目：Which of the following is NOT the reason for colleges to change their names? - A 、They prefer higher education competition.
- B 、They try to gain advantage in market share.
- C 、They want to project their image.
- D 、They hope to make some changes.
掃碼下載億題庫(kù)
精準(zhǔn)題庫(kù)快速提分
參考答案【正確答案：A】
判斷題。根據(jù)出題順序和題干中的信號(hào)詞the reason定位到第一段第二句：As colleges strivefor market share，they are looking for names that project the image they want or reflect the changesthey hope to make。as是表示原因的強(qiáng)邏輯詞匯，所以strive for market share是學(xué)校更名的一個(gè)原因，即B選項(xiàng)是學(xué)校更名的一個(gè)原因。此外, that引導(dǎo)的定語(yǔ)從句中也說(shuō)明了學(xué)校更名的另外兩個(gè)原因：project the image they want 和 reflect the changes they hope to make, 艮P C 選項(xiàng)和D選項(xiàng)是學(xué)校更名的另外兩個(gè)原因。A選項(xiàng)意為“它們更喜歡高等教育的競(jìng)爭(zhēng)”，屬于無(wú)中生有, 所以A選項(xiàng)為正確答案。
您可能感興趣的試題- 1 【閱讀理解A】 Which of the following statements is true?（）
- A 、In the future, the role of managers is going to be weakened little by little
- B 、According to Davenport, it is more significant to improve workers manual skills
- C 、Improving the performance of knowledge workers' requires an ability to get inside their mind, since knowledge work production is invisible
- D 、It is unreasonable to abolish the organization hierarchies, since the managers role is changing
- 2 【閱讀理解A】 Which of the following statements is NOT true?（）
- A 、Sales of contemporary art fell dramatically from 2007 to 2008
- B 、The art market surpassed many other industries in momentum
- C 、The art market generally went downward in various ways
- D 、Some art dealers were awaiting better chances to come
- 3 【閱讀理解A】Which of the following is NOT the reason for the decline in amateur singing?
- A 、It is easier for people to please themselves with songs through TV and radio.
- B 、Amateurs feel embarrassed for they cannot sing as well as the professionals.
- C 、People don’t want to take the trouble to sing songs themselves.
- D 、Famous and talented musicians can easily be met.
- 4 【閱讀理解A】Which of the following best summarizes this passage?
- A 、Secret Savers.
- B 、Love Is What It’s Worth.
- C 、Banking Honesty.
- D 、Once Bitten, Twice Shy.
- 5 【閱讀理解A】Which of the following is NOT true according to the author?
- A 、Tipping is a common practice in the restaurant world.
- B 、Waiters don't care about tipping.
- C 、Customers generally believe in tipping.
- D 、Tipping has little connection with the quality of service.
- 6 【閱讀理解A】Which of the following points is true?
- A 、The shopkeeper in the old general store was reluctant to chat with customers.
- B 、There was only one assistant-the shopkeeperin the old-fashioned general store.
- C 、The supermarket offers more communication chances for people.
- D 、The supermarket manager has a lot of things to decide.
- 7 【閱讀理解A】Which of the following best summarizes this passage?
- A 、Secret Savers.
- B 、Love Is What It's Worth.
- C 、Banking Honesty.
- D 、Once Bitten, Twice Shy.
- 8 【閱讀理解A】Which of the following is true of the text?
- A 、Religion once functioned as a reminder of misery.
- B 、Art provides a balance between expectation and reality.
- C 、People feel disappointed at the realities of modern society.
- D 、Mass media are inclined to cover disasters and deaths.
- 9 【閱讀理解A】Which of the following is true according to the text?
- A 、People with surnames beginning with N to Z are often ill-treated.
- B 、VIPs in the Western world gain a great deal from alphabetism.
- C 、The campaign to eliminate alphabetism still has a long way to go.
- D 、Putting things alphabetically may lead to unintentional bias.
- 10 【閱讀理解A】To which of the following is the author likely to agree?
- A 、A new boom, on the horizon.
- B 、Tighten the belt, the single remedy.
- C 、Caution all right，panic not.
- D 、The more ventures，the more chances.
熱門(mén)試題換一換
- A year ago the firm had a（）loss of 4.3 million dollars or 20 cents a share after all necessarydeduction.
- 某公司規(guī)定，在一個(gè)月內(nèi)，除非每個(gè)工作日都出勤，否則任何員工都不可能既獲得當(dāng)月績(jī)效工資，又獲得獎(jiǎng)勵(lì)工資。 以下哪項(xiàng)與上述規(guī)定的意思最為接近（）。
- 2005年打撈公司在南川島海域調(diào)查沉船時(shí)意外發(fā)現(xiàn)一艘載有中國(guó)瓷器的古代沉船，該沉船位于海底的沉積層上。據(jù)調(diào)查，南川島海底沉積層在公元1000年形成，因此，水下考古人員認(rèn)為，此沉船不可能是公元850年開(kāi)往南川島的“征服號(hào)”沉船。 以下哪項(xiàng)如果為真，將最嚴(yán)重地弱化上述論證（）。
- 一項(xiàng)關(guān)于婚姻狀況的調(diào)查顯示，那些起居時(shí)間明顯不同的夫妻之間，雖然每天相處的時(shí)間相對(duì)較少，但每月爆發(fā)激烈爭(zhēng)吵的次數(shù)，比起那些起居時(shí)間基本相同的夫妻明顯要多。因此，為了維護(hù)良好的夫妻關(guān)系，夫妻之間應(yīng)當(dāng)注意盡量保持基本相同的起居規(guī)律。 以下哪項(xiàng)如果為真，最能削弱上述論證（）。
- 設(shè)是等差數(shù)列，則能確定數(shù)列。（） （1） （2）
- 王先生和李先生同時(shí)駕車(chē)自A市到B市，兩市相距500千米，王先生的車(chē)速較李先生快20千米/小時(shí)，結(jié)果王先生早到1小時(shí)15分鐘。王先生的車(chē)速是李先生的（）。
- 正整數(shù)n小于100，并且滿足等式，其中[ x ]表示不超過(guò)x的最大整數(shù)。這樣的正整數(shù)n有（）個(gè)。
- （19）
- A San Francisco fast food restaurant has opened with nowaiting staff or cashiers and instead dispenses its meals using a giant vendingmachine. Customers of Eatsa, in the middle of the city's financial district, ordertheir dishes on iPads, which are prepared by staff in a hidden kitchen anddelivered to the fully automated “cubbies”. According to Tim Young, Eatsa's co-founder, thecompany is reinventing fast food by combining the speed and affordability offast food with the delicious flavors and nutritious ingredients of premium fastcasual. “By developing new technology to automate everyaspect of the food experience, we are able to deliver a product with the bestqualities of premium fast casual at a price point that is accessible toeveryone.” The customers order their food using a virtual cashier, whoretains details of previous purchases allowing tailored suggestions. When thefood is ready, the dish is delivered to an individual glass door “cubby” which shows personalized graphicsallowing the customer to quickly identify their own lunch.
- Theauthor's attitude towards wedding insurance is（）.
億題庫(kù)—讓考試變得更簡(jiǎn)單
已有600萬(wàn)用戶下載
mA5BV