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    題干:Successfulbusinesstendstocontinueimplementingtheideasthatmadethemsuccessful.Butinarapidlychangingworld,ideasoftenbecomeobsoleteovernight.Whatworkedinthepastwon’tnecessarilyworkinthefuture.Inordertothriveinthefuture,youmustconstantlycreatenewideasforeveryaspectofyourbusiness.Infact,youmustcontinuallygeneratenewideasjusttokeepyourheadabovewater.Businessesthataren’tcreativeabouttheirfuturemaynotsurvive.AlthoughBillGatesistherichest,mostsuccessfulmanontheplanet,hedidnotanticipatetheInternet.Nowhe’sscramblingtocatchup.IfBillGatescanmissamajoraspectofhisindustry,itcanhappentoyouinyourindustry.Yourbusinessneedstocontinuallyinnovateandcreateitsfuture.GatesisnowconstantlyworriedaboutthefutureofMicrosoft.Here’swhathesaidinarecentinterviewinU.S.NewsWorldReport:“Willwebereplacedtomorrow?No.Inaveryshorttimeframe,Microsoftisanincrediblystrongcompany.Butwhenyoulooktothetwotothree-yeartimeframe,Idon’tthinkanyonecansaywithastraightfacethatanytechnologycompanyhasaguaranteedposition.NotIntel,notMicrosoft,notCompaq,notDell,takeanyofyourfavorites.Andthat’stotallyhonest.”Youmayrememberthatin1985theCabbagePatchKidsdollswerethebestsellingtoyonthemarket.ButafterColecoIndustriesintroducedtheirsensationallineofdollstheybecamecomplacentanddidn’tcreateanynewtoysworthmentioning.Asaresult,Colecowentbankruptin1988.Themostsuccessfulbusinessessurviveinthelongtermbecausetheyconstantlyreassesstheirsituationsandreinvestthemselvesaccordingly.The3MCompanyhasa15%rule:Employeesareencouragedtospend15%oftheirtimedevelopingnewideasonanyprojecttheydesire.It’snosurprise,then,that3Mhasbeenaroundsince1902.Mostbusinessesarenotwillingtotearapartlastyear’smodelofsuccessandbuildanewone.Here’safamiliaranalogytoexplainwhytheyarelulledintocomplacency:imaginethatyourbusinessislikeapotoflobsters.Tocooklobsters,youputthemintoapotofwarmwaterandgraduallyturnuptheheat.Thelobstersdon’trealizethey’rebeingcookedbecausetheprocessissogradual.Asaresult,theybecomecomplacentanddiewithoutastruggle.However,ifyouthrowalobsterintothepotwhenthewaterisboiling,itwilldesperatelytrytoescape.Thislobsterisnotlulledbyaslowlychangingenvironment.Itrealizesinstantlythatit’sillnabadenvironmentandtakesimmediateactiontochangeitsstatus.
    題目: Why is Gates now constantly worried about the future of Microsoft?()
  • A 、Because he is the richest, most successful man on the planet
  • B 、Because his company will be replaced tomorrow
  • C 、Because in a very short time frame, Microsoft is an incredibly strong company
  • D 、Because he doesn’t think that any technology company has a guaranteed position

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【正確答案:D】

見(jiàn)原文第二段最后三句,I don’t think anyone can say with a straight face that any technology company has a guaranteed position. Not Intel, not Microsoft, not Compaq, not Dell, take any of your favorites. And that’s totally honest.蓋茨認(rèn)為任何一個(gè)技術(shù)公司,包括英特爾、康柏、戴爾都在努力維持和確保自身的地位。而微軟的市場(chǎng)地位將來(lái)勢(shì)必受到威脅和沖擊。

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