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Fｏｒall the natural ａｎｄ　man-made disasters of the past year, travelers seem more determined than ever to leave home.

Never mind the tsunami devastation in Asia last December, the recent earthquake in Kashmir ｏｒthe suicide bombings this year in London ａｎｄ　Bali, among other places on ｏｒoff the tourist trail. The number of leisure travelers visiting tourist destinations hit by trouble has in some cases bounced back to a level higher than before disaster struck.

"This new fast recovery of tourism we are observing is kind of strange," said John Koldowski, directｏｒfｏｒthe Strategic Intelligence Center of the Bangkok-based Pacific Asia Travel Association. "It makes you think about the adage that any publicity is good publicity."

It is still too soon to compile year-on-year statistics fｏｒthe disasters of the past 12 months, but travel industry experts say that the broad trends are already clear. Leisure travel is expected to increase by nearly 5 percent this year, according to the World Tourism ａｎｄ　Travel Council.

Tourism ａｎｄ　travel now seem to bounce back faster ａｎｄ　higher each time there is an event of this sort," said Ufi Ibrahim, vice president of the London-based World Tourism ａｎｄ　Travel Council. FｏｒLondon, where suicide bombers killed 56 ａｎｄ　wounded 700 on July 8, she said, "It was almost as if people who stayed away after the bomb attack then decided to come back twice."

Early indicators show that the same holds true fｏｒother disaster-struck destinations. Statistics compiled by the Pacific Asia Travel Association, for example, show that monthly visitｏｒarrivals in Sri Lanka, where the Dec. 26, 2004, tsunami left more than 30,000 people dead ｏｒmissing, were higher than one year earlier fｏｒevery month from March through August of this year.

A case commonly cited by travel professionals as an early example of the trend is Bali, where 202 people were killed in bombings targeting Western tourists in October 2002. Visitｏｒarrivals plunged to 993,000 fｏｒthe year after the bombing, but bounced back to 1.46 million in 2004, a level higher than the two years before the bomb, according to the Pacific Asia Travel Association.

Even among Australians, who suffered the worst casualties in the Bali bombings, the number of Bali-bound visitors bounced back within two years to the highest level since 1998, according the Pacific Asia Travel Association.

Bali was hit again this year by suicide bombers who killed 19 people in explosions at three  restaurants.

Visits are also on the upswing to post-tsunami Thailand, where the giant waves killed 5,400 ａｎｄ　left more than 5,000 missing.

Although the tsunami killed more than 500 Swedes on the Thai resort islａｎｄ　of Phuket, the largest number of any foreign nationality to die, Swedes are returning to the islａｎｄ　in larger numbers than last year, according to My Travel Sweden, a Stockholm-basedｇｒｏｕｐthat sends 600,000 tourists overseas annually ａｎｄ　claims a 28 percent market share fｏｒSweden.

"We were confident that Thailａｎｄ　would eventually bounce back as a destination, but we didn"t think that this year it would come back even stronger than last year," said Joakim Eriksson, directｏｒof communication fｏｒMy Travel Sweden. "We were very surprised because we really expected a significant decline."

Eriksson said My Travel now expects a 5 percent increase in visitors to both Thailand ａｎｄ　Sri Lanka this season compared with the same season last year. This behaviｏｒis a sharp change from the patterns of the 1990s, Eriksson said.

"During the first Gulf war we saw a sharp ｄｒｅｐin travel as a whole, ａｎｄ　the same after Sept. 11," Eriksson said. "Now the main impact of terrorism or disasters is a change in destination."

【參考譯文】

盡管去年發(fā)生了許多自然災(zāi)害和人為的災(zāi)害，但是旅游者比以往更加堅(jiān)決地出門旅行。

雖然去年12月亞洲的海嘯產(chǎn)生了巨大的破壞力，最近克什米爾發(fā)生了地震，倫敦和巴厘島出現(xiàn)了自殺性炸彈襲擊，游客卻毫不在意，無論在旅游路線上的地點(diǎn)或其他地方是否有危險(xiǎn)。在某些情況下，受到災(zāi)難影響的旅游地區(qū)吸引的游客人數(shù)快速反彈，甚至比災(zāi)難發(fā)生之前的數(shù)量還多。

“我們注意到旅游業(yè)最近快速回升，這種情況是有一點(diǎn)奇怪。” 總部設(shè)在曼谷的太平洋亞洲旅游協(xié)會(huì)戰(zhàn)略情報(bào)中心主任約翰-考爾多斯基說道，“這使你想到那句老話，就是-只要是宣傳,好壞都不賴?！?span lang="EN-US">

雖然整理過去12個(gè)月的災(zāi)難年度數(shù)據(jù)還為時(shí)尚早，但是旅游業(yè)專家指出，現(xiàn)在旅游業(yè)發(fā)展總的趨勢(shì)是清楚明確的。世界旅游協(xié)會(huì)指出，今年休閑旅游預(yù)期增長約5%。

“每次一有災(zāi)難發(fā)生，旅游業(yè)現(xiàn)在好像反彈得更快，旅游人數(shù)比災(zāi)害前更高?！笨偛吭趥惗氐檬澜缏糜渭奥眯欣硎聲?huì)副理事長尤菲-伊布拉辛說道。比如倫敦。7月8日倫敦的自殺爆炸襲擊造成56人死亡，700人受傷。尤菲說：“看起來幾乎是那些躲開了炸彈襲擊的人決定再來倫敦看看。”

早期數(shù)字指出，對(duì)于其他遭受災(zāi)難的地方來說也是如此。例如，太平洋亞洲旅游協(xié)會(huì)的統(tǒng)計(jì)表明，雖然2004年12月26日的海嘯造成超過3萬人死傷，但是今天3月到8月間，來到斯里蘭卡的游客人數(shù)每個(gè)月都比去年同期要高。

為了說明這種趨勢(shì)，旅游專業(yè)人士常常引用的一個(gè)先前的例子是巴厘島。2002年10月，針對(duì)西方人的炸彈襲擊造成202人死亡。然而在爆炸后一年，游客人數(shù)驟降至993000人，而2004年反彈至146萬人。太平洋亞洲旅游協(xié)會(huì)指出，這一數(shù)字比炸彈襲擊的前兩年還高。

太平洋亞洲旅游協(xié)會(huì)還指出，即使是在巴厘島炸彈襲擊中傷亡最為慘重的澳大利亞人也是如此。僅在襲擊后的兩年內(nèi)，來巴厘島旅游的人數(shù)就反彈至自1998年以來的最高點(diǎn)。

自殺式炸彈襲擊者今年再度襲擊了巴厘島，三所飯館發(fā)生爆炸，造成19人死亡。

泰國在遭受了海嘯襲擊后，也吸引了更多的游客，而當(dāng)時(shí)的海嘯掀起了巨浪，造成5400人死亡，5000人失蹤。

雖然泰國旅游勝地普吉島的海嘯曾造成500多瑞典人死亡，是死亡人數(shù)最多的外國人，但是“瑞典-我的旅行”組織說，更多的瑞典人回到普吉島旅游，總數(shù)超過去年。該組織總部設(shè)在斯德哥爾摩，每年把60萬游客送往海外，占有28%的瑞典旅游市場(chǎng)份額。

“我們深信，泰國最終重新成為旅游熱點(diǎn)地區(qū)，但是我們沒有想到，今年的反彈力度比去年還要強(qiáng)勁?！薄叭鸬?span lang="EN-US">-我的旅行”組織交通部主任約吉姆-埃里克森說，“本來我們以為人數(shù)會(huì)有大的下滑，所以對(duì)現(xiàn)在的情況感到十分吃驚。”

埃里克森說，該組織預(yù)計(jì)，與去年相同的旅游季節(jié)相比，今天去泰國和斯里蘭卡的游客人數(shù)均將上升5%。他說，這種情況與20世紀(jì)90年代有了顯著的變化。

“在第一次海灣戰(zhàn)爭(zhēng)期間，我們發(fā)現(xiàn)，旅游業(yè)總體上有顯著的下滑，911之后也是如此?！卑＠锟松f，“現(xiàn)在，恐怖主義活動(dòng)或?yàn)?zāi)害襲擊給旅游業(yè)造成的影響無非是改變了旅游的目的地而已?！?span lang="EN-US">

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